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99% of the time, the glow is blue, but on rare occasions, diamonds glow white, yellow, green, or even red in color. When exposed to uv light, there will be a diamond glowing different colors. You will see a glow in 30% of diamonds under a uv light. What is Diamond Fluorescence?įluorescence in diamonds is the glow you might see when the diamond is under ultra-violet (UV) light (i.e.
We’ll try to walk you through diamond fluorescence and get to the bottom of it. Who is telling the truth? Who is right? Truthfully, both can be right and both could be wrong. What does it mean? Some jewelers tell you its a good thing, some tell you its terrible. So you’re looking to buy a diamond and you start hearing the word fluorescence thrown around. Buying through links on our site may earn us commissions.
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These continue to enhance MAC's relevance and reach to existing fans as well as new ones, while our makeup Artists' rock-steady presence backstage at over 200 fashion week shows around the world, working with names from Prabal Gurung to Vivienne Westwood, secures the envied status of MAC as the world's leading beauty trendsetter.We get commissions for purchases made from our affiliates through links in this article.
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It remains committed to developing new categories, products and over 50 collections each year, all of which continue to serve the demand of consumers and professional makeup artists alike.Ĭollaborations with adored names from popular culture, art and fashion have included such names as Rihanna, Lorde, Proenza Schouler, The Rocky Horror Picture Show and Brooke Shields. Part of the Estée Lauder Companies since 1994, MAC is sold today in over 105 countries around the world. To date, the VIVA GLAM campaign has raised over $400 million for the fight against HIV/AIDS, with spokespeople such as Lady Gaga, Pamela Anderson and Nicki Minaj. In 1994, as HIV and AIDS continued to spread across the globe, MAC made HIV/AIDS organizations the beneficiaries of the company's charitable focus and the MAC AIDS Fund was created. A company that honours individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek MAC stores and department store counters. Adding to the image was a touch of outrageousness. Rather than driving sales through traditional promotional techniques, MAC relied on the integrity of its carefully formulated product line. Behind the counter, the MAC approach was notably different. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt. Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store. Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Make-Up Art Cosmetics started life in Toronto, Canada. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. A professional makeup brand setting trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.BIRTH OF A CULT: FROM WOW TO NOW!All Ages, All Races, All Genders. Our Artists create trends backstage at fashion weeks around the world.
MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. MAC celebrates diversity and INDIVIDUALITY - we are for All Ages, All Races, All Genders. MAC is the world's leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY.
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